I. Anagnostopoulos, G. Kouzas, V. Loumos,E. Kayafas
MEASUREMENTS OVER E-COMMERCE ACTIVITIES ON THE WORLD WIDE WEB
In nowadays, there is a huge volume of information on the web, which is disseminated to the users in a chaotic way. In order to be accessed, the information must be clustered and classified in appropriate knowledge models. These models will provide and form the initial conditions of a knowledge structure.
A confusing situation exists in the Digital Economy or in the so-called E-Commerce Arena. The way in which economic values and business strategies are created is changing fundamentally and this transforms the general structure of the Economy. A simple survey shows that there is no single, comprehensive and cogent taxonomy of web business models, due to the fact that every classification approach is depending on the importance appointed to the various aspects of the emerging “new economy”.
This paper, takes under consideration a web business model taxonomy, proposed by M. Rappa. This taxonomy classifies a web site into a business model according its position in the value chain.
Based in the above taxonomy the paper suggests a system, which through information filtering, text retrieval and knowledge techniques, will extract the site content, analyse it and finally classify the e-commerce site. The system uses retrieval techniques, which are emphasised in statistical correlations of words in site content, and scoring content collections with model profiles under the Vector Space Model (VSM).
The anticipated outcome of the proposed system is to identify whether a site is actually offers commerce services through the web. In case of an E-commerce identification, the system proceeds in a business model classification based in Rappa’s taxonomy. The system performance concerning the E-Commerce identification and the business model classification was close to 95% and 88% respectively.